“Research actually started in the Spring of ’97,” Soest said. He has repaired and modified many original Danelectro guitars, and once converted the four-string bass portion of a Dano doubleneck into a six-string bass for the late Stevie Ray Vaughan. Soest’s expertise regarding creation of a true reissue (with better components) proved invaluable. One of the individuals they brought aboard to insure development of a quality instrument was guitar authority Steve “The Surfin’ Librarian” Soest. And a year after their introduction, Danelectro effects pedals had been voted effect pedal of the year in surveys by Music & Sound Retailer and Musical Merchandise Review.Īnd as its pedals steamrolled to sales success that year, the company was indeed pressing ahead with plans to introduce fretted instruments. “Our thinking was it would be enough of a shock to the market when Danelectro returns it would put everybody into cardiac arrest if we not only returned to the market, but started to make the guitars right away, too.”īut while the effects introduced in January ’97 were quite popular, “…hundreds of dealers and players asked us to bring back the guitars,” Campion said. Vintage Guitar recently spoke with Danelectro’s Michael Campion, who noted the company’s reasoning for introducing stompboxes first. While the Evets company had been associated with other musical products, the retro vibe associated with the Danelectro name offered a unique opportunity for Ridinger and his associates. The Evets corporation, headed by president Steve Ridinger, acquired the Danelectro trademark from New Jersey’s Anthony Marc in the mid ’90s.
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But this time the company’s offerings have been turning the heads of many a pro player, as well. Just as Danelectro guitars and amps were a staple of the entry-level market in the ’50s and ’60s (although the term didn’t exist then), new Danelectro products are also quite affordable. The introduction of effects pedals at the January ’97 NAMM show was the start of an impressive resurgence in interest in the brand name and its quality, utilitarian products.
0ne of the more recent buzzes in the guitar community has centered around the phenomenal success of products bearing the Danelectro brand name.
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